Naturally rooted · Dominican Republic
Hair care with ancient roots.
Clean, plant-powered rituals inspired by the botanical wisdom of the Taíno people. Four honest products — nothing your hair doesn't need.
Plant-powered
Mamey, aloe, shea & castor — botanicals, not fillers.
Cruelty-free
Never tested on animals. Vegan-friendly formulas.
Honest labels
Full INCI ingredient lists. No drug claims, no hype.
Rooted in heritage
A portion of every sale supports Taíno cultural projects.
The Collection
Four products. One ritual.
Everything your hair needs, and nothing it doesn't.
Our Name
“Caona” was the Taíno word for gold — and the root of Anacaona, the Golden Flower, their beloved poet-queen.
We named our company for her: a tribute to the land, the botanicals, and the women who passed down these hair rituals long before the bottles existed.
Read our storyThe Ritual
Cleanse. Condition. Treat. Seal.
Cleanse
Cibao Shampoo lifts buildup without stripping moisture.
Condition
Ceiba Conditioner detangles and softens with rich slip.
Treat
Guanín Mask floods dry hair with weekly deep moisture.
Seal
Anacaona Oil adds shine and smooths the ends.
Best value
El Ritual — the complete set
All four full-size products, together at a set price. The most loved way to begin your ritual.
Loved by
Real hair, real results
“The mamey oil is the only thing that tames my curls without that greasy weigh-down. My ends have never looked better.”
— Yamilet R., verified buyer“Finally a sulfate-free shampoo that actually feels clean. My scalp stopped itching within a week.”
— Denise M., verified buyer“The whole ritual smells incredible and feels like a little piece of home. Reminds me of my abuela's remedies.”
— Carla P., verified buyer